Small Business,

Big Mindset  Podcast



Episode #11
Leading a New York Salon to Success During COVID-19 and Beyond

We all know, either from first-hand experience or via media coverage, how hard New York has been hit with COVID-19. This week we speak with Melissa McLaughlin owner of MB Studio Salon & Spa in Rochester, NY. Since the time of this recording, hair salons in certain regions have been able to reopen in NY as part of phase 2 announced May 29.

We discuss the impact of COVID-19 on Melissa's business, the impact on her staff, and how the salon experience will change for clients upon re-opening. In addition, we take a look at the challenges of knowing when to go from a sole proprietor to hiring your first staff member...along with the challenges that go along with expanding your team and so much more.

Here's a quick overview of what we covered:

The COVID-19 Impact in NY

  • Showing up consistently during uncertain times
  • The slap in the face that are the high level of restrictions to reopen in NY
  • Selling retail to keep income coming in to make ends meet
  • The 4 core steps to take to keep your clients and employees engaged

Getting Scrappy: Opening a Salon at the Age of 28

  • Attending and graduating high school and hair school at the same time while working multiple jobs
  • Transitioning from hairdresser to salon owner
  • Building a brand, not just a company
  • The Rachel Hollis connection & leadership

Build It: Key Insights When Starting a Business

  • Stopping the slippery slope of buying unnecessary business supplies 
  • If you're not driven and humble, rethink being a business owner
  • Hair trends and competitors
  • Leveraging social media and YouTube to consistently learn and stay ahead of the game

The Art of Hiring and Expansion

  • Hiring staff with the right skillset and culture fit
  • The hardest part of hiring
  • Social media as a tool to find your next hire
  • Knowing every single part of your business before you hire

Wellness Measures

  • Phone reminders with intentional prompts
  • The impact of a gratitude journal

Looking Ahead

  • The risk of losing clients with re-opening restrictions
  • Post-covid plans - exciting expansions in the works
  • The concern of a covid outbreak in the winter

Muscle Creative Wrap-Up
If you could listen to only one music artist for the rest of your life who would it be? OneRepublic

Where can people find you online?

Placeholder Image


Never miss an episode! Click here to subscribe on Apple Podcasts and here to subscribe on Spotify. If what we're doing is your jam, let us know. That means the world to us and you just might get a call-out!

Placeholder Image


Five simple steps that make creating content easy for anyone.

Placeholder Image


These ten tips focus on varying areas of your business to give each aspect a lift.

Placeholder Image


10 ways to keep your business and audience connected during uncertain times.

Subscribe to grab our weekly newsletter full of insight to grow your business.