Small Business,
Big Mindset Podcast
Episode #13
How a Digital Course Business Took a Single Mom from Struggling to Six-Figures
This week we chat with Danira (Dani) Cancinos of Dani's Dulce Confections. Dani and I met as students of Amy Porterfield via her Digital Course Academy and Momentum Membership. Dani's story is one of true determination that resulted in breaking the economic and scarcity mindset cycle that was keeping her family from getting ahead.
Dani tells us how she went from making $20,000 a year working a part-time job to earning a six-figure income from building her own business. Starting in 2012, Dani would sell pastries to her local community on the side. From cheesecakes to cake pops to caramel apples and beyond, her local following continued to grow. Once she started to leverage social media to get the word out, people from across the country began to take notice and ask her to teach them how to create their own goodies.
Here's an overview of our discussion:
Growth Through Obstacles
- Launching a course during COVID-19
- The one shift that saved her sales goal
- Managing a one-person business during personal illness
From Employee to Entrepreneur
- When to know when to leave your job
- Impact on family and friends
- Managing growth expectations, pricing
The Impact of Online Courses
- Investing in online courses for business growth
- Exponential revenue growth when launching online courses
- How Dani's courses grew from $10 to $200
- Growing a business to six-figures in less than a year
Growing Your Audience Through Instagram
- Started with 15 second tutorials
- Building an audience through this one simple action
- How to leverage IG live and stories to grow client-base
- Key tip on figuring out what to post when you're stumped
Facebook Groups to Grow the Business
- How to utilize Facebook Groups as teaching platform
- Growing a course from 10 people to 700
- Showing up and over-delivering
- Segmenting courses into separate modules
Handling Guilt, Fear, Anger
- Growing from a single mom of three kids, financial struggles, scarcity mindset
- Overcoming anger and unhappiness
- Dealing with 'success guilt' when making more money
- The impact of success while raising kids
- Identifying fear and pushing it aside
- Breaking a toxic generational cycle
- The power of therapy
- Book recommendation: Joyce Meyer - Living Beyond Your Feelings: Controlling Emotions So They Don't Control You
Moving Forward - Goals and Vision
- Porting content to Kajabi, social media as 'borrowed land'
- Continuing to create online courses, serve her community
- New membership offering
- Buying her first home
Muscle Creative Wrap-Up
If you could listen to only one music artist for the rest of your life who would it be? Bethel Music
Where can people find you online?
