The Start

• Accountant by trade, made wreaths for fun on the side
• Started as a wreath maker in 2014 after encouragement from family and friends
• Started an Etsy shop and Facebook page on the same day
•  Joined wreath making groups to connect and learn

The Shift

• Many in the Facebook groups were asking how to use Etsy to increase their sales
•  Found herself in there a lot answering questions about the Etsy platform
• Realized there was a hole in the market 
• Due to the pandemic, businesses were moving online and needed help 
• Discovered online sales far outweighed those of craft shows (and COVID shut those down)

 The Strategy

• Developed 2 digital courses: one for Esty beginners, and another one for those already online but not hitting their sales goals
• First three things to do for those just starting out (hint: SEO, SEO, SEO)
• Two main keyword tools for Etsy: eRank and Marmalead 
• Top marketing tactics for those growing their Etsy shop
• Social media strategy for handmade sellers (Pinterest - the forgotten tool for many)

 The Action

• The 80/20 rule for content posting on social media 
• Brand awareness, consistency and cross-platform visibility
• Leveraging video
• Tools for email list building

 The Mindset

• Breaking out of your niche, while still connecting to your niche
• Fave part of having an online business - not working to build someone else's dream
• Goes for a walk/run for a clear head, strives to have a clear workspace, outsourced house cleaning
• Goals and Vision 
  • Met her big goal of replacing her full time income, so now has to set a new revenue and dream goal. 
  • Help others to have the success she has had with their own businesses, have the same feeling of pride and joy that she has 

 The Wrap-Up

If you could listen to only one music artist for the rest of your life, who would it be? Michael Jackson

Where can people find you online?

• Website
• Beautiful Mesh on Etsy
• Pinterest
• Facebook
• Handmade Sellers University Facebook Group
• Instagram