Small Business,

Big Mindset  Podcast



Episode #36
Holiday Content Insights

Many of you may already have your content strategy in place to handle the holiday season the best way possible - showcasing how your product or service can serve your target audience.

With Thanksgiving around the corner, though, we thought we’d go over some best practices and key insights, especially for those that are still putting their plan in place. No shade thrown or judgement cast - this is a crazy time and 2020 has been topsy turvy at best.

Discussion Highlights:

  • How 2020 has impacted consumer needs and perceptions
  • The five key insights of consumer behavior around this time
  • The top five factors shoppers care about when making holiday shopping decisions
  • Questions to ask your audience to create better holiday content
  • Connecting with your audience through various platforms
  • Creating and organizing your holiday content calendar

Here's the link to Facebook's Holiday Marketing Guide

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