Small Business,

Big Mindset  Podcast



Episode #38
Finding Your Niche

This week features an excerpt from a Facebook Live training we did a little while back. It's a quick training on finding the right niche for your business, and therefore your content.

We cover:

  • The intersection of what your audience needs and the direction of the market
  • What your audience wants and what you can anticipate they'll need
  • Focusing on one ICA even though you may serve several
  • Choosing the most effective and needed niche
  • Niching up - it's not a perfect science!
  • Absorbing your niche
  • Giving the niche your own unique flavor
  • What to do when you're still not sure what your niche is
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