Small Business,

Big Mindset  Podcast



Episode #43
Brand Identity Wins All in 2021

This week we're discussing establishing and maintaining a successful brand identity. Having a strong brand can make the difference between a successful business and one that falls prey to the growing competition. Some might think that your brand identity is simply your logo and design of your website. However, as you can imagine, it goes far further than that. 

Discussion Highlights:

  • Identifying Your Customer 
  • Competitive Research
  • The Hole Your Company Fills
  • Your Mission Statement
  • Tying in Visual Elements and Voice
  • Consistency Across Your Brand
Placeholder Image


Never miss an episode! Click here to subscribe on Apple Podcasts and here to subscribe on Spotify. If what we're doing is your jam, let us know. That means the world to us and you just might get a call-out!

Placeholder Image


Five simple steps that make creating content easy for anyone.

Placeholder Image


These ten tips focus on varying areas of your business to give each aspect a lift.

Placeholder Image


10 ways to keep your business and audience connected during uncertain times.

Subscribe to grab our weekly newsletter full of insight to grow your business.