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Small Business,

Big Mindset  Podcast

 

 

Episode #43
Brand Identity Wins All in 2021

This week we're discussing establishing and maintaining a successful brand identity. Having a strong brand can make the difference between a successful business and one that falls prey to the growing competition. Some might think that your brand identity is simply your logo and design of your website. However, as you can imagine, it goes far further than that. 


Discussion Highlights:

  • Identifying Your Customer 
  • Competitive Research
  • The Hole Your Company Fills
  • Your Mission Statement
  • Tying in Visual Elements and Voice
  • Consistency Across Your Brand
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