Big Mindset Podcast
The Anatomy of a High-Converting Sales Page
This week I talk about something in copywriting that trips a lot of people up.
THE SALES PAGE.
Your sales page can be the key piece of success in your sales funnel and customer journey if you take a critical (yet organic) view of it.
Your sales page should be clear on exactly:
- what you’re offering
- who it’s for
- why it’s important
- how it will help solve a problem or deliver a transformation
Your copy should be organic to you and your brand. It should be conversational and include the reader. Use copysation, the writing style I teach that uses copy as conversation. It will flow better, come across more natural, and will immediately connect with your reader.
In this episode, I go through how to structure your sales page from top to bottom.