When you learn the objections that people have when considering your offer beforehand, you an address it directly...before they even come up. This an be an organic conversation using copysation (listen to episode #53 - Connect with Copy: Grow Your Clientele), like I always say - use copy as a conversation. Some of the common ones you might hear are your product or service is too expensive, people aren't ready, they have to check with their spouse or partner, they think it might not work for them, or they can find the information for free. I go over the three most common:

• "I don't have the money." aka "It's too expensive."
• "I don't have the time." aka "I'm too busy."
• "I'm not ready." aka "It's not the right time."

Remember that your job is not to convince anyone to buy from you. Your job is to make sure they are heard, and that you are making it crystal clear that you understand where they're coming from, what they desire, and how what you have can get them that transformation - the benefits they will enjoy along with their results.

PS - need some help closing deals via email? Join Email Ally, my monthly membership that supplies you with 4 email templates, 10 email subject lines, plus a video training to connect with your audience, hone your copywriting skills, and increase your conversions. Check it out here.